About the Brand

Born in 1986 on the shores of Orange County, California, Mossimo quickly became a defining force in the late-80s fashion scene. Rooted in the rise of activewear and beach culture - the brand fast became a badge of authentic West Coast style. The hand-drawn script logo captured the energy of the era’s counterculture, and the neon three-panelled volley shorts and signature “M” tees soon filled the racks of the coolest independent surf shops up and down the California coast.

Launching from a garage on Balboa Island, Mossimo achieved the kind of success most brands only dream about. The name Mossimo went from unknown to unmistakable in a matter of months, becoming synonymous with California cachet and an effortless, lived-in cool.

As the brand grew, new categories were added from knits and wovens to fleece and everyday essentials, gaining nationwide traction, debuting stand-alone stores, and ultimately trading on the New York Stock Exchange.

Today, Mossimo continues to channel its original California lifestyle spirit with a nostalgic, vintage-inspired graphic style that resonates with a new generation of surf, street, and fashion-savvy consumers around the world.